Industries and campaign uses
Property-first prospecting for home-improvement sales teams
Change the campaign criteria to match the product: solar, insulation, windows, heating, heat pumps, roofing, ventilation and wider retrofit.
One workflow, different campaign briefs
Use the property evidence that matters to the product.
The examples below describe prospecting criteria, not proof that a property needs work or is suitable for installation.
Campaign-specific targeting
A useful list changes when the product changes.
The goal is not to find one universal dataset that works for every sales team. EPC Atlas lets the user change geography, property type and evidence so each campaign can reflect a different commercial brief.
That makes it possible to reuse the same workflow while asking different questions for solar, insulation, windows, heating or roofing.
A common operational path
Filter by product, then keep the rest of the workflow consistent.
Different products can start with different property criteria while still moving through the same preparation, screening and CallDesk process.
- Define the product and territory
- Filter the relevant property evidence
- Build and prepare the prospect list
- Complete the appropriate marketing-compliance checks
- Work the resulting campaign in CallDesk
Explore the foundations
See the property data and workflow behind the industry use cases.
Use the EPC Data page for the underlying property-intelligence approach, or the How It Works page for the full prospecting sequence.
Responsible useThe property signals on this page are prospecting indicators only. They do not establish product need, ownership or installation suitability. Professional assessment and the appropriate marketing-compliance process still apply.